Hello and welcome to our blog about Social Media for Higher Education. First, we'd like to introduce ourselves below and talk about why we started this site.
"Hi, my name is Laura and I am a junior at Illinois State University. I am majoring in Integrated Marketing Communication and Marketing Analytics with a minor in Organizational Leadership. While attending ISU, I have worked in the Admissions office on campus for three years now and that has really lead to my interest in recruitment and how universities should be engaging future and current students." -Laura Meranda
"Hello! My name is Aaron and I am a senior at Illinois State University. I am a Public Relations major and have minors in Math and Business Analytics. During my junior year, I served as a social media intern for the Office of Admissions here at Illinois State. During this time, I focused on content creation for all relevant social media platforms. For my senior year I was promoted to lead intern, which changed my tasks to the overseeing of content creation, in addition to running ad campaigns, planning promotional efforts, and more. I have also managed social media accounts for select classes here at Illinois State." -Aaron Gyllenhaal
We both have experience using social media in the context of higher education. Through experience, we have discovered how different strategies can be utilized to accomplish specific goals. This blog will present an analysis of scholarly research and how it compares to our experience. There are other websites that discuss how to optimize social media strategy within the context of higher education, but the authors often lack a complete understanding of how younger generations utilize social media. As digital natives, we possess a deeper knowledge of social media and how posts are interpreted by the minds of current and incoming college students. The combination of our proficiency in social media usage and analysis of present literature will allow for the most effective education on social media strategy in colleges and universities.
"Hi, my name is Laura and I am a junior at Illinois State University. I am majoring in Integrated Marketing Communication and Marketing Analytics with a minor in Organizational Leadership. While attending ISU, I have worked in the Admissions office on campus for three years now and that has really lead to my interest in recruitment and how universities should be engaging future and current students." -Laura Meranda
"Hello! My name is Aaron and I am a senior at Illinois State University. I am a Public Relations major and have minors in Math and Business Analytics. During my junior year, I served as a social media intern for the Office of Admissions here at Illinois State. During this time, I focused on content creation for all relevant social media platforms. For my senior year I was promoted to lead intern, which changed my tasks to the overseeing of content creation, in addition to running ad campaigns, planning promotional efforts, and more. I have also managed social media accounts for select classes here at Illinois State." -Aaron Gyllenhaal
We both have experience using social media in the context of higher education. Through experience, we have discovered how different strategies can be utilized to accomplish specific goals. This blog will present an analysis of scholarly research and how it compares to our experience. There are other websites that discuss how to optimize social media strategy within the context of higher education, but the authors often lack a complete understanding of how younger generations utilize social media. As digital natives, we possess a deeper knowledge of social media and how posts are interpreted by the minds of current and incoming college students. The combination of our proficiency in social media usage and analysis of present literature will allow for the most effective education on social media strategy in colleges and universities.
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